Campaigns for 99 BoutiqueThe series of images is an online campaign for 99 Boutique's first two clothing collections. The images are posted mainly on social media. A major problem we encountered was that the company didn't have a budget to hire a professional model. We asked a friend to model and chose images of flowers and birds to collage with the photographs. This is to shift the focus from the model herself to the more artistic and feminine execution, which is specifically targeted toward young to middle-aged Taiwanese females.
Scope
· Campaign
· Art Direction
2019