99 BoutiqueThis project is a series of online campaigns created for 99 Boutique, a Taiwanese clothing brand’s clothing collections, featuring a series of images displayed on the brand’s social media and online shop. Since the budget was limited, the marketing team asked a friend to model instead of hiring a professional.
To work around this, I used collage techniques to refine the visuals, incorporating vintage illustrations and floral paintings to appeal to the brand’s target audience—Taiwanese women in their 30s and 40s.
Scope
· Art Direction
· Campaigns
· Illustration
2019