99 BoutiqueThis project is a series of online campaigns created for 99 Boutique, a Taiwanese clothing brand’s clothing collections, featuring a series of images displayed on the brand’s social media and online shop. Since the budget was limited, the marketing team asked a friend to model instead of hiring a professional.
To work around this, I used collage techniques to refine the visuals, incorporating vintage illustrations and floral paintings to appeal to the brand’s target audience—Taiwanese women in their 30s and 40s.
Art Direction
Campaign
Illustration
2020