MCAD Spring 2025 CommencementThe MCAD (Minneapolis College of Art and Design) 2025 Commencement is a graduation event, hence, I drew insipiration from the film Call me by your name by combining hand-drawin calligraphies with digital illustrations. It is to create a certain bittersweet ambient that is unique to a graduation event, and to expand to a more experimental direction for MCAD’s visual language.
Design Director
Kayla Campbell
Scope
· Art Direction
· Event Identity
· Illustration

2025




Publication & Calligraphy
There is also a program booklet to show the schedule of the day of the event. I created additional calligraphy and added them in to loosen up to tightness of the more rational set typeface and layout.
 




Promotional Design
The promotional design includes e-vites, social media images, and real-life promotional materials. I extracted elements from the origianl main illustration, and create new types of the lanscapes and layouts to use them on different application.


©2022—’24