Nelson Liu

About

Illustration Site

MCAD Spring 2025 CommencementThe MCAD (Minneapolis College of Art and Design) 2025 Commencement is a graduation event, hence, I drew insipiration from the film Call me by your name by combining hand-drawin calligraphies with digital illustrations. It is to create a certain bittersweet ambient that is unique to a graduation event, and to expand to a more experimental direction for MCAD’s visual language.

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Design Lead :
Kayla Campbell

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Art Direction
Event Identity
Illustration

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2025



Publication & Calligraphy
There is also a program booklet to show the schedule of the day of the event. I created additional calligraphy and added them in to loosen up to tightness of the more rational set typeface and layout. 

Promotional Design
The promotional design includes e-vites, social media images, and real-life promotional materials. I extracted elements from the origianl main illustration, and create new types of the lanscapes and layouts to use them on different application.

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©2022—’25