Unknown is the best journeyUnknown, is the best Journey: The Road to Israel is a hybrid travel guide/journal about Ann, a 22-year-old Taiwanese exchange student, who embarks on a transformative journey through Israel, experiencing the country through the lens of a local and a tourist. 
As a book about Israel, an unfamiliar country to the Taiwanese, I used the author’s photography of a desert to set the tone; adding a Hebrew sentence behind the mountains implies the country, with the title font done in ink brush style, conveys an adventurous quality. Serif fonts are used for most texts to enhance cultural authenticity, while angled lines aid text hierarchy and evoke a Middle Eastern aesthetic.

Softcover,
170x230mm,
348 pages



Written by
Ann Chen 陳俞安
Edited by
Lestat Yin 尹懷君
· Art Direction
· Editorial Design
· Typography
2020




Promotional Design
The book achieved success in terms of sales owing to its numerous publicity events, including author talks, book launches and promotional shows. To make these events visually appealing, the book cover image was extended to the promotional images, creating eye-catching visual displays, particularly in Taiwanese bookstores with their more neutral and warm color tones.

Book launch in Tsutaya Boostore.
Author talk in Eslite Boostore.

©2022—’24