Unknown is the best journeyUnknown, is the best Journey: The Road to Israel is a hybrid travel guide and journal about Ann, a 22-year-old Taiwanese exchange student, who embarks on a transformative journey through Israel, experiencing the country through the lens of a local and a tourist. 
As a book about Israel, an unfamiliar country to the Taiwanese, I incorporated the author’s photography of a desert to set the tone; adding a Hebrew sentence behind the mountains implies the country, with the title font done in ink brush style, conveys an adventurous quality. Serif fonts are used for most texts to enhance cultural authenticity, while angled lines aid text hierarchy and evoke a Middle Eastern aesthetic.

Softcover,
170x230mm,
348 Pages

Author :
Ann Chen 陳俞安 Editor :
Lestat Yin 尹懷君

Art Direction
Editorial Design
Typography

2020




Promotional Design
The book achieved success in terms of sales owing to its numerous publicity events, including author talks, book launches and promotional shows. To make these events visually appealing, the book cover image was extended to the promotional images, creating eye-catching visual displays, particularly in Taiwanese bookstores with their more neutral and warm color tones.

Book launch in Tsutaya Boostore, Taipei.
Author talk in Eslite Boostore, Taipei.

©2022—’25